Product Launch Planning
Integrated Launch Plans
Utilizing proprietary planning tool, we help clients develop a full integrated launch plan that helps cross-functional teams visualize and plan all necessary activities (including timing) for launch success
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Coupon Program Budgeting
Biocentric has experience and capability in identifying opportunities to optimize brand coupon program execution to increase its impact and effectiveness. This consulting offering assists brands in determining the range of scenarions of the "gross to net" sales reduction impact of coupon programs
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ROI (Promotional Response) Analysis
We have capability to conduct extensive promotion response (ROI) analysis for a brand marketing mix. This capability includes predictive analytics that can identify what tactics impact HCP's down to the individual prescriber level
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Commercial Insight & Analytics
We possess a comprehensive set of capabilities to perform market research and analytics for brand team and small enterprises, with an emphasis on customized, issue-driven approaches, and more complex markets and business programs
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Forecasting
We are the experts at developing forecasts that incorporate an in-depth understanding of market dynamics, clinical science, and real-world medical practice