Post-Launch Marketing Assessment
Post-Launch Effectiveness Assessment
We work with clients to determine internal and external (customer and KOL) alignment and understanding of the product positioning, messaging, and priorities for new product. This service evaluates the clarity of brand team communications during the launch phase
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ROI (Promotional Response) Analysis
We have capability to conduct extensive promotion response (ROI) analysis for a brand marketing mix. This capability includes predictive analytics that can identify what tactics impact HCP's down to the individual prescriber level
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Commercial Insight & Analytics
We possess a comprehensive set of capabilities to perform market research and analytics that evaluate a brand team's effectiveness, with an emphasis on customized, issue-driven approaches to identify and more complex business problems that are slowing trial and use of a product at launch