Post-Launch Marketing Optimization
Coupon Program Optimization
Biocentric has experience and capability in identifying opportunities to optimize brand coupon program execution to increase its impact and effectiveness
ROI (Promotion Response) Analysis
We have capability to conduct extensive promotion response (ROI) analysis for a brand marketing mix. This capability includes predictive analytics that can identify what tactics impact HCP's down to the individual prescriber level
Commercial Insight & Analytics
We possess a comprehensive set of capabilities to perform market research and analytics for brand teams and small enterprises, with an emphasis on customized, issue-driven approaches, and more complex markets and business problems
Marketing Budget Optimization
We assist brand teams in optimizing their promotional budget post-launch to ensure that TRx volume forecasts can be achieved efficiently and effectively