Post-Launch Marketing Optimization
Coupon Program Optimization
Biocentric has experience and capability in identifying opportunities to optimize brand coupon program execution to increase its impact and effectiveness
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ROI (Promotion Response) Analysis
We have capability to conduct extensive promotion response (ROI) analysis for a brand marketing mix. This capability includes predictive analytics that can identify what tactics impact HCP's down to the individual prescriber level
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Commercial Insight & Analytics
We possess a comprehensive set of capabilities to perform market research and analytics for brand teams and small enterprises, with an emphasis on customized, issue-driven approaches, and more complex markets and business problems
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Marketing Budget Optimization
We assist brand teams in optimizing their promotional budget post-launch to ensure that TRx volume forecasts can be achieved efficiently and effectively