Product Launch Strategy
Product Launch Strategy
We leverage understanding and expertise of clinical science, medical practice, and the current commercial environment to help clients formulate launch strategies for assets from Phase I through Phase III
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Market Analysis
We conduct in-depth analysis to understand the current environment (payer, healthcare provider, and competition) for your product and disease state to identify critical success factors and launch strategy for optimal Phase III study endpoints
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Forecasting
We are experts at developing forecasts that incorporate an in-depth understanding of market dynamics, clinical science, and the real-world medical practice to help clients understand the range of TRx volume and revenue forecasts based on different scenarios
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Cross-Functional Launch Planning
Utilizing proprietary planning tool, we help clients develop a full integrated launch plan that helps cross-functional teams visualize and plan all necessary activities (including timing) necessary for launch success
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Brand Planning
We help clients develop, communicate, and execute brand strategies via high level tactical plans, aligning organizations with key priorities that have to be achieved during the launch phase
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Launch Promotional Budgeting
We assist clients in determining the appropriate promotional budgets for launch success, including allocation between professional and consumer promotion allocation